In what may just be the most unsurprising home entertainment-related news piece since its dominance at the global box office, Avatar, put out by Fox Home Entertainment, has instantly become the most successful DVD and Blu-ray release in history, selling more units than any other movie.
Despite the fact that it's still in cinemas across the world—and still taking $1,000,000 as regular as clockwork on weekends—the film has hit DVD and Blu-ray in rather disappointing fashion. For what many have hailed as the most revolutionary film in years, Avatar sure doesn't pack much of a punch when shown in the living room right now. For a start, it's not in 3D, not even with the Blu-ray. Coming from an anti-Avatar critic, the three-dimensional visuals are the only thing that I was astounded by in the entire film, and for them not to be present when you're paying between £10 and £20? The absence of 3D is not the only thing missing—on the disc you get nothing but the movie—that's it, just Avatar, no commentary tracks, no deleted scenes, not even the trailer. Nadda. Zilch. Ke'u. Yes, that last one means 'nothing' in Na'vi.
Fox has promised a special edition DVD and Blu-ray for this November, but that's not all—the film is getting a theatrical re-release in July with apparently new footage. It'll probably be playing the day after the original theatrical cut of Avatar ends its run.
In total, James Cameron's blue cash cow has sold close to seven million Blu-ray and DVD units since its US release last Thursday, and God knows how many now that it's also out in the UK. In the States, 2.7 million copies of the Blu-ray were sold in the first four days of sale, smashing the record of Christopher Nolan's The Dark Knight, which sold 2.5 million when it landed on the shelves back in 2008.